10 Chinese Idioms Every Entrepreneur Should Know

Sudden, remarkable success

Literal: One cry startles everyone

King Zhuang of Chu spent three years on the throne issuing no orders at all. An officer put him a riddle about a bird that for three years had neither stirred its wings nor called, and the king answered that though it had not flown, when it flew it would reach the heavens, and though it had not crie...

Unshakeable despite adversity

Literal: Broken a hundred times, never bending

Cai Yong wrote it on Qiao Xuan's memorial stele: his nature was grave, he disliked show and held to the plain, and he had the bearing of a man who could be broken (折) a hundred (百) times and would not (不) bend (挠), who faced a crisis and could not be moved from his ground. 折 is setbacks rather than ...

Persistence achieves anything

Literal: Water drops pierce stone

The Song collection Helin Yulu attaches this to the magistrate Zhang Guaiya, who had a clerk flogged for a single copper coin, was told he would not dare behead him for it, and wrote the judgment before doing exactly that: a coin a day is a thousand coins in a thousand days, and 绳锯木断，水滴石穿 — a rope u...

Return to righteousness

Literal: Turn from wrong return to right

Turning away (改) from what is wrong (邪) and returning (归) to what is right (正). The force sits in 归: rightness is treated as the place a person came from and can go back to, not somewhere new they have to be argued into. Vernacular fiction and drama supply the phrase, and there it marks a moment rat...

Commit with no retreat

Literal: Break pots sink boats

In 207 BCE Xiang Yu took his army across the river to relieve Julu, and then had the boats (舟) sunk (沉) and the cooking pots (釜) smashed (破), keeping three days' rations and nothing else. The Records of the Grand Historian is explicit that this was done to show the troops they would die rather than ...

Surrounded by hostility

Literal: Chu songs from four sides

This poignant idiom originates from the final battle of Xiang Yu in 202 BCE. Surrounded by Han forces at Gaixia, Xiang Yu heard songs (歌) of his homeland Chu (楚) being sung from all four sides (四面), indicating his own people had surrendered to Liu Bang. The psychological warfare strategy proved deva...

Less effort, better results

Literal: Half effort double result

This one comes from the Mencius, which argues that acting at the right moment takes half (半) the effort (事) of the ancients and produces double (倍) the result (功). Mencius's point is about timing, not technique: the same work done when conditions are ready yields disproportionately more. An approach...

Fortune finally turns your way

Literal: Time comes and fortune turns

The hour arrives (时来) and the luck turns (运转). Both halves assume a wheel: fortune in this vocabulary is not distributed but cyclical, so a bad stretch is a position on the turn rather than a settled condition. That is the consolation being offered. It belongs to ordinary speech and to fortune-telli...

Plan strategy carefully

Literal: Work the counting rods in the command tent

Liu Bang, asked why he had won the empire when Xiang Yu was the better soldier, named three men he could not equal. Of Zhang Liang he said: 运筹帷幄之中，决胜千里之外 — turning the counting rods inside the tent curtains (帷幄), he decides victory a thousand li away. The Records of the Grand Historian keeps the spe...

Success after long preparation

Literal: Thick accumulation thin launch

This is from Su Shi of the Song dynasty, who advised a friend to observe widely but take sparingly, to accumulate thickly and release thinly — 博观而约取，厚积而薄发. Deep (厚) accumulation (积) should issue in slight (薄) output (发). The counsel is against publishing early and often: what is put out should be a ...